3-Reasons-To-Spy-On-Your-Competitors

3 Reasons To Spy On Your Competitors

Thinking and planning new strategies for your business venture can be very easy for you as you know very well about your products and services. You might have also spent so many time perfecting your venture, but the truth is at some point all your experience and resources will not be ample. If you want to make your business successful, then you need to know both about your products as well as the market. There are so many people who have invested their energy, time and money only on improving their business. But in this competitive world, it is also very important to know a bit about your rival companies too. If you do not pay close attention to your market as well as competition, then there are chances that your venture will get sunk soon. And in order to closely analyze your market, then the best way is to spy on your competitors. Let’s check out some more potential reasons.

Helps you to prepare

spy on your competitors
spy on your competitors

By spying, you can prepare yourself and also make sure that whatever you are controlling is ready for the market. For example, when the ads are posted they are placed in the most visible spot on the page where they can get more attention. So when you monitor the actions of your competitors you will get to know the right time to respond to make your ad remain visible. In this way, you can save yourself from the precarious situation before you realize that it is too late.

It is effortless

Don’t take your steps back thinking that spying is a complicated process. Nowadays with the advancement in technology, it is very easy to spy on the activities of your rival companies. All you need to do is to search them on social media platforms and follow them. By doing this you will get an idea about what is working for them, what is not, how customers are responding to their ads and how you could approach differently to work in a better way.

In case you still feel that spying is daunting then you can also use the automation tools to ease up your work.

Saves your time

Spying on your competitors can never be a waste. It is often very time taking process to find an ideal market and outlets that are interested to associate with you as well as supply your products. But when you spy on your competitors who are dealing with the similar kind of niche then you can just revamp their endeavors without wasting your time and efforts.

Hence, we hope that the above-mentioned reasons are encouraging enough to get you started with the spying.

A-Complete-Guide-To -Get-Started-With-Facebook-Ads-[2019 Updated]

A Complete Guide To Get Started With Facebook Ads [2019 Updated]

Facebook ads are nowadays has become a very important part of social media marketing and the reason is that it has billions of active followers. So when you upload the ad of your company, a huge number of people will learn about your products and services. In case you are not much aware of the Facebook ads and its working then this article will benefit you a lot. Have a look below.

Set some objectives for your Facebook ads

Before beginning with the Facebook ads it is very necessary to choose some objectives like what you are aiming at and what kind of results you are expecting. By setting up some goals you can compare your results and also strategize accordingly. Simply making Facebook ads without having any aim or objective will not take you anywhere. So before you start with the Facebook advertisements make sure that you are clear on your mind about what you want to do with the ads.

Move forward to Facebook ads manager

Facebook ad size image
Facebook ad size image

After choosing the objective for your campaign you need to go through the ads manager on Facebook, which you can easily access with the help of the direct link or by clicking manage ads from the drop down menu options. You can also tap the CTA button and once you get inside the ads manager then you will able to handle the menus which are on the left-hand side. If you want to create a new Facebook advertisement then you can click on the green button on the upper right corner of the page and choose the proper Facebook ad size image according to your needs.

Awareness

Brand awareness is very important in order to expand your reach and to get more conversions. A few objectives that can build interests on your products or services are,

  • Reach people near your business
  • Increase brand awareness
  • Boost your posts
  • Increase your reach
  • Promote your page

If you are tight on budget then you can go with the increased brand awareness types of campaigns which will get you more followers and also cost very reasonable as compared to others.

Conversion

There are also different conversion objectives available on Facebook  that develop interests on people to buy your products.

  • Get people to visit your shops
  • Increase engagement in your website or app
  • Promote a product or catalog
  • Get people to claim to your offer.
  • Increase conversions of your website.

Know your target audience and budget

This is the most important step that you should not skip. Before any other thing,knowing your target audience and budget i.e how much you can invest on an add is very crucial. However, you can also customize your targeted audience on the following statistics.

  • Language
  • Gender
  • Age
  • Connections and
  • Interests.

Also if you want to exclude or include any people from your list then you can also go to the advanced targeting options.