Ultimate Guide to Instagram Video: Make Your Business Worthy

Instagram videos are said to be one of the best tools for all the marketers out there.

We are all familiar with the fact that video marketing no longer only beneficial for online businesses, but, those people who have a shop or own business can take the help of video marketing to promote their business online.

Believe it or not, Instagram videos are very helpful. Yes, photos play a vital role in grabbing the audience’s attention, but, videos are more worthy. Thanks to Instagram for coming up with such exceptional video features, i.e., Instagram stories, Instagram IGTV, and Instagram Live. Yes, most importantly make sure to mass follow Instagram, so that you can follow the right people who will watch your videos.

With the help of these features, you can not only explore your business in front of a large number of people but will also save your time as well.

So, are you ready to learn about how to build an effective video strategy on Instagram?

Let’s get started!

Why should you create videos on Instagram?

We all know photos are the most common, and, used format on Instagram, but in this new era, Instagram videos have taken over the place!

Not in terms of popularity, but marketers nowadays take help take help of video marketing to advertise their business.

Whether you are trying to promote or advertise anything, try to educate your audience about your products in a storytelling manner. It would not only help you to promote your business in the best manner but in a customized way as well.

How to create, share, and optimize your videos on Instagram?

Instagram videos come in a variety of shapes, sizes, and options! All you need to do is to know how to create the best videos to make the best output. Here, I can help you with some of the simple tips which can help you a bit:

  • Post videos regularly on Instagram

Being an active member of the Instagram community is one of the most important things. Whether you are promoting your business, or using Instagram for your personal use, you need to remain active. So, post videos regularly so that your followers will never get bored of you.

You can post a complete 1-minute video on Instagram without having any problem. But before you get started with your video, let’s have a look at the technical aspects:

  1. Video format: MP4
  2. Length: 3 sec to 60 sec
  3. Size: Instagram doesn’t limit file size, but we recommend keeping your videos under 50MB
  4. Orientation: square, portrait, and landscape
  5. Aspect ratio: minimum of 1.91:1 and a maximum of 4:5

Generally, there are some ways through which you can share video posts on Instagram.

  1. Upload a previously recorded video.
  2. Take help of some editing apps to make your video more attractive and upload it.
  3. You can also use different filters to make your video look more creative.

  • Use your Instagram video posts to promote your business

We all know that videos have the ability to pass on a large amount of information in a very short period of time.

So, without wasting a minute, just think how you can showcase your product or business in a 60-second video.

  • Pick an excellent cover photo

A cover photo is an important thing, which matters a lot! Try to use an eye-catching cover photo, so that a large number of people will get attracted to your account.


Hope this article will help you get knowledge about Instagram videos to make your business promotion worthy.