Why Complete Research Is Important Before Running Facebook Ads?

The word “spying” often get misinterpreted by people. It’s not something illegal and wrong. It is simply a process in which you can sneak into the marketing strategies including the plans, ads, and other vital aspects of your business competitors as merely healthy competition. Spying is something that is full of fun and may give you the feeling of a secret agent.

There are various tools available online nowadays like Poweradspy by using them you cannot only spy on your competitor’s marketing plans but also get to know in and out each and everything about their Facebook ads creation tactics. Facebook ads have literally become an important trait of online marketing.

As we all aware of the enormous user base of Facebook that is over 2.32 billion monthly active users. That also gave birth to the intense competition over Facebook, especially between people who want to be on the top of the advertising and marketing game. It may also sometimes seem to you impossible to even become a considerable member of this brutal race. Right!!

So, in this article, we are going to talk about the reasons why should you go for complete research before running any Facebook ad. Let’s glance at below-mentioned points!!

Assist in finding your real competition:

Online marketing world gets assessed on the basis of the niche of different businesses and organizations. Nowadays, startups are getting launched somewhere in the world each and every day. Success exists in two types i.e. one comes to stay forever and another comes once in a blue moon. I guess every one of you wants endless success rather than temporary. That’s why it is very important to keep track of your competitors in the virtual world every single day. It might be possible that your competitor lives in front of your house but you don’t know. So, find out your real competition and make sure to be better than it in every possible manner.

Came to know about most appropriate keyword about your service:

Targeting the right audience at the right time is the most important strategy you have to pull-off for being at the top of the marketing game. By getting familiar with your competitors, you definitely get to know about the most appropriate keywords they used for their services or the age group of people they usually target and many more.  

Tweak your Ad campaigns on the basis of daily alterations:

Facebook ads campaigns are not something that left to destiny after once created. You have to tweak your ad campaigns as per the changes taking place all around. Make alterations in facets of your ad campaigns and compare them with the campaigns of your business rivals.

These are some of the important reasons why research is important before running Facebook advertisements.


2019 Trends In Facebook Advertising That Will Help You Make Effective Promotion

Businesses often expect something advanced from Facebook every year. In the year 2019, the Facebook algorithm has been updated with new features and better ways that will let businesses to reach prospects using Facebook advertising.

Facebook is one of the most engaged social media platforms where people interact with each other and make new friends every day. It becomes easy for even the newbie to represent their product effectively and cover the audience as much as possible.

The emphasis of Facebook video ads

Most of mobile audiences prefer watching more videos. Collectively, Facebook users spend over 100 million hours watching video per day. Due to their demand and improved features of video content, we can get bulks of both organic and paid videos on Facebook.

It has been proved earlier than anything, when defined through videos, become more emphasizing, so in the case of advertising. Though ever-changing Facebook algorithm makes it immensely difficult for promotion, using improved features of video content one can build up their own ad campaign and reach their targeted audience.

Variation of Facebook Ad Formats

Facebook Advertising
Facebook Advertising

Apart from video ads, Facebook offers varieties of ad designing formats that help both marketers and small business making effective promotion in order to make better promotion and reach their respective business goals. Let’s have a look at them:-

Slideshow ads

This ad format allows you to upload short videos that would load faster and let users see them even if they have a slow internet connection. It can be a great transformation for the small business owners willing to compose more videos.

Carousel ads

This offers brand using multiple images, multiple deals and basically a link to promote their product or services. Based on recent research, the fact comes out that this drives ten-time more traffic when compared to other ad designing tactics.

Facebook Canvas ads

Businesses will get the ease of showcasing their offers using selected images and short videos. Ultimately you need to focus on pointing out details of the product as an intention of generating better leads by designing attractive ads. No doubt, using this format, businesses will be able to highlight their brand and reach sales target.

Adopting the above Facebook advertising trends, your business will experience enhanced growth and can find more ways for standing out even in the tough competition. Make sure to follow Facebook marketing strategies with the basics of social media marketing for better performance.