Why Complete Research Is Important Before Running Facebook Ads?

The word “spying” often get misinterpreted by people. It’s not something illegal and wrong. It is simply a process in which you can sneak into the marketing strategies including the plans, ads, and other vital aspects of your business competitors as merely healthy competition. Spying is something that is full of fun and may give you the feeling of a secret agent.

There are various tools available online nowadays like Poweradspy by using them you cannot only spy on your competitor’s marketing plans but also get to know in and out each and everything about their Facebook ads creation tactics. Facebook ads have literally become an important trait of online marketing.

As we all aware of the enormous user base of Facebook that is over 2.32 billion monthly active users. That also gave birth to the intense competition over Facebook, especially between people who want to be on the top of the advertising and marketing game. It may also sometimes seem to you impossible to even become a considerable member of this brutal race. Right!!

So, in this article, we are going to talk about the reasons why should you go for complete research before running any Facebook ad. Let’s glance at below-mentioned points!!

Assist in finding your real competition:

Online marketing world gets assessed on the basis of the niche of different businesses and organizations. Nowadays, startups are getting launched somewhere in the world each and every day. Success exists in two types i.e. one comes to stay forever and another comes once in a blue moon. I guess every one of you wants endless success rather than temporary. That’s why it is very important to keep track of your competitors in the virtual world every single day. It might be possible that your competitor lives in front of your house but you don’t know. So, find out your real competition and make sure to be better than it in every possible manner.

Came to know about most appropriate keyword about your service:

Targeting the right audience at the right time is the most important strategy you have to pull-off for being at the top of the marketing game. By getting familiar with your competitors, you definitely get to know about the most appropriate keywords they used for their services or the age group of people they usually target and many more.  

Tweak your Ad campaigns on the basis of daily alterations:

Facebook ads campaigns are not something that left to destiny after once created. You have to tweak your ad campaigns as per the changes taking place all around. Make alterations in facets of your ad campaigns and compare them with the campaigns of your business rivals.

These are some of the important reasons why research is important before running Facebook advertisements.

A-Complete-Guide-To -Get-Started-With-Facebook-Ads-[2019 Updated]

A Complete Guide To Get Started With Facebook Ads [2019 Updated]

Facebook ads are nowadays has become a very important part of social media marketing and the reason is that it has billions of active followers. So when you upload the ad of your company, a huge number of people will learn about your products and services. In case you are not much aware of the Facebook ads and its working then this article will benefit you a lot. Have a look below.

Set some objectives for your Facebook ads

Before beginning with the Facebook ads it is very necessary to choose some objectives like what you are aiming at and what kind of results you are expecting. By setting up some goals you can compare your results and also strategize accordingly. Simply making Facebook ads without having any aim or objective will not take you anywhere. So before you start with the Facebook advertisements make sure that you are clear on your mind about what you want to do with the ads.

Move forward to Facebook ads manager

Facebook ad size image
Facebook ad size image

After choosing the objective for your campaign you need to go through the ads manager on Facebook, which you can easily access with the help of the direct link or by clicking manage ads from the drop down menu options. You can also tap the CTA button and once you get inside the ads manager then you will able to handle the menus which are on the left-hand side. If you want to create a new Facebook advertisement then you can click on the green button on the upper right corner of the page and choose the proper Facebook ad size image according to your needs.


Brand awareness is very important in order to expand your reach and to get more conversions. A few objectives that can build interests on your products or services are,

  • Reach people near your business
  • Increase brand awareness
  • Boost your posts
  • Increase your reach
  • Promote your page

If you are tight on budget then you can go with the increased brand awareness types of campaigns which will get you more followers and also cost very reasonable as compared to others.


There are also different conversion objectives available on Facebook  that develop interests on people to buy your products.

  • Get people to visit your shops
  • Increase engagement in your website or app
  • Promote a product or catalog
  • Get people to claim to your offer.
  • Increase conversions of your website.

Know your target audience and budget

This is the most important step that you should not skip. Before any other thing,knowing your target audience and budget i.e how much you can invest on an add is very crucial. However, you can also customize your targeted audience on the following statistics.

  • Language
  • Gender
  • Age
  • Connections and
  • Interests.

Also if you want to exclude or include any people from your list then you can also go to the advanced targeting options.