Facebook ads are nowadays has become a very important part of social media marketing and the reason is that it has billions of active followers. So when you upload the ad of your company, a huge number of people will learn about your products and services. In case you are not much aware of the Facebook ads and its working then this article will benefit you a lot. Have a look below.
Set some objectives for your Facebook ads
Before beginning with the Facebook ads it is very necessary to choose some objectives like what you are aiming at and what kind of results you are expecting. By setting up some goals you can compare your results and also strategize accordingly. Simply making Facebook ads without having any aim or objective will not take you anywhere. So before you start with the Facebook advertisements make sure that you are clear on your mind about what you want to do with the ads.
Move forward to Facebook ads manager
After choosing the objective for your campaign you need to go through the ads manager on Facebook, which you can easily access with the help of the direct link or by clicking manage ads from the drop down menu options. You can also tap the CTA button and once you get inside the ads manager then you will able to handle the menus which are on the left-hand side. If you want to create a new Facebook advertisement then you can click on the green button on the upper right corner of the page and choose the proper Facebook ad size image according to your needs.
Brand awareness is very important in order to expand your reach and to get more conversions. A few objectives that can build interests on your products or services are,
- Reach people near your business
- Increase brand awareness
- Boost your posts
- Increase your reach
- Promote your page
If you are tight on budget then you can go with the increased brand awareness types of campaigns which will get you more followers and also cost very reasonable as compared to others.
There are also different conversion objectives available on Facebook that develop interests on people to buy your products.
- Get people to visit your shops
- Increase engagement in your website or app
- Promote a product or catalog
- Get people to claim to your offer.
- Increase conversions of your website.
Know your target audience and budget
This is the most important step that you should not skip. Before any other thing,knowing your target audience and budget i.e how much you can invest on an add is very crucial. However, you can also customize your targeted audience on the following statistics.
- Connections and
Also if you want to exclude or include any people from your list then you can also go to the advanced targeting options.