Businesses often expect something advanced from Facebook every year. In the year 2019, the Facebook algorithm has been updated with new features and better ways that will let businesses to reach prospects using Facebook advertising.
Facebook is one of the most engaged social media platforms where people interact with each other and make new friends every day. It becomes easy for even the newbie to represent their product effectively and cover the audience as much as possible.
The emphasis of Facebook video ads
Most of mobile audiences prefer watching more videos. Collectively, Facebook users spend over 100 million hours watching video per day. Due to their demand and improved features of video content, we can get bulks of both organic and paid videos on Facebook.
It has been proved earlier than anything, when defined through videos, become more emphasizing, so in the case of advertising. Though ever-changing Facebook algorithm makes it immensely difficult for promotion, using improved features of video content one can build up their own ad campaign and reach their targeted audience.
Variation of Facebook Ad Formats
Apart from video ads, Facebook offers varieties of ad designing formats that help both marketers and small business making effective promotion in order to make better promotion and reach their respective business goals. Let’s have a look at them:-
This ad format allows you to upload short videos that would load faster and let users see them even if they have a slow internet connection. It can be a great transformation for the small business owners willing to compose more videos.
This offers brand using multiple images, multiple deals and basically a link to promote their product or services. Based on recent research, the fact comes out that this drives ten-time more traffic when compared to other ad designing tactics.
Facebook Canvas ads
Businesses will get the ease of showcasing their offers using selected images and short videos. Ultimately you need to focus on pointing out details of the product as an intention of generating better leads by designing attractive ads. No doubt, using this format, businesses will be able to highlight their brand and reach sales target.
Adopting the above Facebook advertising trends, your business will experience enhanced growth and can find more ways for standing out even in the tough competition. Make sure to follow Facebook marketing strategies with the basics of social media marketing for better performance.